Funktionieren Marketing Gags?
Am Beginn der Marketing “Zauberformel” A.I.D.A steht A für Aufmerksamkeit. Die überzeugendste Botschaft, der tollste Markenname, das stärkste Produkt etc… bringen nichts, wenn niemand sie zur Kenntnis nimmt.
Allerdings - und das wird nicht nur in der Online Werbung häufig übersehen - bringen Gags und Gimmicks nichts, wenn sie keinen Bezug zu Ihrem Angebot haben, nicht dazu passen.
“Do Marketing Gimmicks Work“ zu eBook Title und Gag:
Here’s where the problem came in. As we were brainstorming we were trying very hard to tie her existing book title - and her established brand - in with this new “gimmick.”We were really struggling to tie the two together in a way that made sense. Every time someone threw out a suggestion it felt forced. It felt like we were trying to shove a square peg into a round hole and it just wasn’t working. We finally hit a wall with our brainstorming.
And I realized something … that sometimes gimmicks in marketing are good, but if they just don’t fit with your product or service in a way that makes sense, they may be better left out. I guess my biggest piece of advice would be, if a gimmick works, then use it. But if it doesn’t, don’t force it. Because it will likely feel forced to your prospective clients.
Dr. Meinhard Mang
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